Thursday 28 February 2013

Prefinished Flooring Unit Open For Business

Naturally Wood Floors are proud to announce the launch of our onsite prefinishing unit, allowing us to supply a wide range of bespoke prefinished flooring. Our new unit can carry out a wide range of floor treatments, enabling architects and interior designers to offer bespoke prefinished hardwood floors to their clients, ready for installation.

What is Prefinished Flooring?
Prefinished flooring is flooring that has been textured, stained and finished prior to being installed at the client's premises. Of course, prefinished hardwood flooring is already available - but usually in textures, colours and finishes decided upon by the manufacturer. This inevitably limits the range of prefinished floors available, with other design combinations being achievable only through onsite bespoke finishing.

Our new workshop allows a client or design professional to obtain prefinished hardwood floors in exactly the timber, colour and finish they desire and to see the finished product prior to installation. Our range of prefinished hardwood flooring will include engineered and solid flooring, to suit a wide range of site requirements, with any combination of texture, colour and surface treatment as follows: 

Textures - Choose from brushing, band-sawing or tumbling, to emphasise the grain and achieve exactly the aged, distressed or rustic finish to enhance your project, in your choice of wood.

Staining - Match existing flooring or create the perfect foundation for your project's colour scheme by specifying exactly the colour you need.

Smoke Treatments - We treat the timber in our smoking chamber to darken and enrich the natural colour throughout your chosen wood.  While smoking has always been a prefinishing process, our unit allows you to more closely specify the depth of colour achieved, and the wood you want to apply it to.

Surface Finishes - Oiling or lacquering is often the messiest part of the installation process, and requires expertise to apply evenly over a large area. We apply any surface finish you require directly and consistently to each piece of timber.

The result is prefinished hardwood flooring that is already finished to the client's exact specification, ready to deliver to site for fast installation.

The Benefits of Prefinished Flooring to Design Professionals

The flooring trade and those involved in the building and interior design business will already be familiar with the many benefits of prefinished hardwood floors. What we are offering here is the availability of bespoke prefinished flooring. Our unit offers all the ease of use benefits of prefinished flooring combined with all the innovation and exclusivity of bespoke flooring. We expect the availability of bespoke prefinished floors to transform what design professionals can offer their clients.

Less work - Quite simply, our unit allows you to offer a bespoke service to your clients, but without having to arrange for the additional finishing stages to be carried out on site. For flooring installers this means less manpower and skill required to complete a project; for architects or designers it means faster installation for your client.

Time savings - A complex finish with staining and surface treatments, can take as long as or even longer than the installation of the floor itself. And while treatments are drying this often means no other work can be carried out in the area of the new flooring. Prefinished floors mean faster installation, benefiting both the installer and the client. Where the installation of prefinished hardwood flooring is just part of a bigger building or renovation project, this can result in significant improvements to the overall project timescales.

Higher quality and consistency - Texturing, staining and final finishingare all expert jobs which, if not carried out expertly, can result in a less than perfect floor. With our quality checking this never has to be a problem again - you only take delivery of flooring that is perfectly finished and ready to lay.

Cost-effective - While the cost of bespoke prefinished flooring will inevitably be higher than an off-the-shelf product or an unfinished product, these costs are usually offset by the savings made on finishing costs which, depending on the complexity of treatments, could involve several days of skilled labour.  Our soon-to-be-launched Creations range of textures, colours and finishes will provide great options in prefinished flooring, for projects where budget is a primary consideration.

The Benefits of Prefinished Floors to the End Client
The benefits to design professionals of using bespoke prefinished floors are of course mirrored in direct benefits to the end client:

Choice - Clients can get exactly what they want, even if it's not something generally available on the market. For clients who  are working with architects or interior designers, the desire for perfection is often significantly greater than cost considerations.

Exclusivity - The big appeal of any bespoke flooring is the idea that the resulting flooring is unique. Our new bespoke service allows this level of exclusivity to be available to a much wider range of clients.

Quality - With bespoke hand finishing on site there is always the chance that the finished result isn't exactly what the client expected. Access to bespoke prefinished hardwood floors will allow the exact colour and texture required by the design brief to be agreed on and achieved before any flooring is even delivered to site. Our bespoke prefinished floors mean that quality and consistency is guaranteed before a single strip or block is laid.

Faster, Cleaner Installation
- Clients who would normally prefer a bespoke finish previously had to put up with the fact that this would mean a much longer time for installation, as well as the presence of messy stains, oils and lacquers on their premises. Our new unit offers the prospect of a bespoke finish but without the mess and with far less disruption. This can be especially important to commercial and retail projects where each additional day spent on flooring installation can translate into thousands of pounds of lost sales.


"Creations" Prefinished Hardwood Flooring

Imagine if you could source prefinished hardwood floors that can't be found anywhere else and which are at the cutting edge of current flooring design - but at keen prices?

With over fifteen years experience of installing floors for private clients, architects and interior designers, Naturally Wood Floors are uniquely placed to know about upcoming flooring trends and where customer demand is heading. Our new unit allows us to turn this intelligence into a range of exciting new prefinished flooring products that are unique to Naturally Wood Floors, giving design professionals even more competitive advantage and our private clients even more choice. The "Creations" prefinished hardwood flooring range is being developed with an eye to current design moods and will continue to evolve as it is inspired and updated by the changes in trend.

For more information on our range of Prefinished Flooring, please contact us.